About The Crafted Line
The Crafted Line is an independent health and wellness publication written for Singapore readers. We cover chronic disease, nutrition, cardiovascular health, and everyday wellness — with an emphasis on making evidence-based information accessible to people who are not medical professionals.
Our articles are researched against clinical sources, reviewed for accuracy, and written in plain language. We believe that understanding your health should not require a medical degree.
All content on this site is for informational purposes only and does not constitute medical advice. We always encourage readers to consult a qualified healthcare provider for personal medical decisions.
Fiona Poh
Fiona is a Singapore-based writer and editor with over a decade of experience leading editorial teams and managing content strategy.
She began her career writing for hair and beauty trade publications, where she learned how to identify exactly what would appeal to a specific audience and deliver technical information in a way that remains credible and engaging.
Later, a stint in the healthcare industry showed her a persistent disconnect between information providers and their target audience. Medical information was often difficult to understand and felt far removed from everyday life, which made it harder for people to see why it mattered to them.
She started The Crafted Line to address this, breaking down health topics into writing that is clear and relatable, so readers can grasp the information and apply it to improve their lives. She also looks for health topics that offer real value to readers, focusing on what is genuinely useful rather than what is simply popular.